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JSW Paints

  Brand Reveal Film Video, Storyboard

A visual brand manifesto for a new paint company of the future.

A corporate video for the launch of JSW Paints by JSW Group, one of India's largest conglomerates. The video represents why JSW Paints is not just another paint company. I visualised the script and created storyboards with an intent to make it flow seamlessly and romanticise the paint can through compelling visuals. The thoughtfulness of this environment-friendly paint is conveyed through subtle visual metaphors. Peek into the process.

Timeline: 4 weeks

Scope: Art Direction, Visualization, Storyboard

Agency:  TBWA India, Addikt Amsterdam

Storyboard

An initial draft of still frames drawn to visualize the flow and continuity in the film. These were them used to creates animatics to get a sense of the animation.

Brand Film

Visualised, art directed and created storyboards for the brand reveal film. Collaborated with Addikt Studio, Amsterdam for film production.

Note: Hover over video and click the volume button to turn on sound.