Copyright © 2018 Rajlaxmi Jain.
All rights reserved.
Registered with the UK Copyright Service.
Registration No: 284728121
Scope: Art Direction, Identity, Editorial, Illustration, UI/UX, Production
Collaborators: Solo Thesis Project - 2018
Developed further at TBWA India - 2019
Positive psychology toolkit for children, helping parents turn into counsellors.
One Mindful Mind is my college thesis that was further developed and published at TBWA India for Neurogen Brain and Spine Institute, Mumbai. It won 18 international awards including two Lions at The Cannes Lions, International Festival for Creativity 2019. Read the story here.
One Mindful Mind is an interactive print tool kit that fosters positive psychology among children, by helping parents turn into counsellors. It equips children to take charge of their own well being and encourages light-hearted yet, crucially significant discussions between the parent and child. This helps children grow into resilient and well-adjusted adults.
Scripted, visualised, art directed and assisted with the production of the case film. Collaborated with Mothership Studio, Mumbai for film production.